MTA’s Initiative… The Revival of an Iconic Campaign
- by Laura Bove
- in Broadcast Media
- posted December 16, 2019
MTA "See Something, Say Something" initiative, lives on. DCW Media negotiations prove strong through this campaign.
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Lean, Mean, Agile Machine
- by Laura Bove
- in Digital Media
- posted December 15, 2019
DIGITAL MEDIA AT ITS BEST There are many strategies to enlist when creating a media plan. Every great plan is broken down into four stages; market analysis, media objectives, media strategy development and implementation, and evaluation. This process is then followed up with a...
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Mercy College launches an 8 week television campaign, we’re off to a great 2020!
- by Laura Bove
- in Broadcast Media
- posted December 15, 2019
Mercy College launches new broadcast campaign “Doors”, with strong messaging #opentowhoeveryouare
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Lean, Mean, Agile Machine
- by Laura Bove
- in Digital Media
- posted December 15, 2019
The importance of being lean, mean and agile in the media buying business gets you a ‘get it done yesterday’ attitude, results driven dedicated tram.
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It’s Time to Give! Long Island Cares Campaign Asks for Your Help 👨👩👧👦
- by Laura Bove
- in Broadcast Media Print Media
- posted December 14, 2019
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world.
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