“Stand Out from the Crowd: How to Create a Distinctive School Identity with Experiential Marketing”
- by Laura Bove
- in Digital Media Lead Generation Out of Home Print Media
- posted December 12, 2022
Incorporating experiential marketing into media strategies for higher education brands is crucial for connecting with prospective students by offering meaningful experiences that communicate a sense of community, security, and dedication to student success. This connection can lead to improved enrollment and completion rates. It's...
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Media Tactics to Reach Qualified Prospects
- by Laura Bove
- in Digital Media
- posted December 11, 2022
Making a plan to reach your target audience is crucial once you’ve identified your audience. In this article, we’ll review tactics for focusing on qualified prospects and increasing lead generation for your media goals. Implementing countdown timers in your ads to create urgency and...
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Client Watch: Weider Artery Health
- by Laura Bove
- in Broadcast Media
- posted August 17, 2020
Client watch: The Doctor’s welcomed Dr. Joel Kahn to their program discussing the heart benefits of Weider Artery Health Vitamin K2 for supporting Arterial flexibility and promoting cardiovascular health.
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Marketing During #COVID-19, learning through HISTORICAL LESSONS
- by Laura Bove
- in Broadcast Media Digital Media Media Buying Out of Home Print Media
- posted July 24, 2020
In marketing as in life, certainty is a scarcity, especially in today's world. As marketers and people, if we can provide just a bit of level-headed thinking and stability, we will find that we will have a community following and cheering us on when...
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CitiBank Off-Shore’s Print Media Campaign
- by Laura Bove
- in Print Media
- posted July 9, 2020
Citibank IPB’s print media campaign was built around specific publications with high distribution targeting dual demo’s: C-Suite wealth managers and high net worth readers.
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