“Stand Out from the Crowd: How to Create a Distinctive School Identity with Experiential Marketing”

Incorporating experiential marketing into media strategies for higher education brands is crucial for connecting with prospective students by offering meaningful experiences that communicate a sense of community, security, and dedication to student success. This connection can lead to improved enrollment and completion rates. It’s essential to carefully plan how to engage with prospective students and leave a lasting impression, as well as consider the types of experiences that are most appealing to potential students and how these experiences can align with the institution’s specific goals.