The use of Artificial Intelligence (AI) and Machine Learning in higher education marketing has proven to be highly effective. By analyzing vast amounts of data on individual students, AI enables the creation of personalized marketing campaigns, resulting in higher conversion rates. Automating repetitive tasks, such as handling inquiries from prospective students, allows marketing teams to focus on more strategic initiatives. AI also provides valuable insights into student behavior, allowing institutions to make informed decisions on marketing campaigns. The integration of AI and automation is set to dramatically transform the realm of higher education marketing in 2023, leading to more targeted and efficient marketing plans and improved outcomes. A case study demonstrates the successful use of AI and machine learning in the education sector. By delving into the in-depth case study presented in this article, readers can gain a comprehensive understanding of the impact and benefits of incorporating AI and machine learning into higher education marketing strategies.