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Laura Bove

Media Buying Specialist at DCW Media

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Tag: brandadvertising

Citibank Offshore magazine covers for 2019 DCW Media campaign

CitiBank Off-Shore’s Print Media Campaign

July 9, 2020 Laura Bove

Citibank IPB’s print media campaign was built around specific publications with high distribution targeting dual demo’s: C-Suite wealth managers and high net worth readers.

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Case Study: Victory Recovery

May 27, 2020 Laura Bove

Victory Recovery Partners is a Long Island, addiction recovery and behavioral health outpatient facility. DCW focused on generating brand awareness/ informing the public of their unique services as well as promoting their new location. 

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Case Study: National Museum of Women in the Arts

May 20, 2020 Laura Bove

Project Overview: To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in

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Ephemeral Media; Brand Building

December 18, 2019 Laura Bove

Ephemeral Media; Brand Building: Snap Chat,
Tik Tok, Lasso and Facecast. Ephemeral Media Marketing allows the user to engage with a brand on a more personalized level: Content ex. – Q&A, Polling, Live Streaming, Look what I found, Tag someone…the options are endless

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Lean, Mean, Agile Machine

December 15, 2019 Laura Bove

The importance of being lean, mean and agile in the media buying business gets you a ‘get it done yesterday’ attitude, results driven dedicated tram.

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ABOUT ME

I am a media professional with experience in traditional, digital media and brand strategy. Research, planning, and building recommendations that meet client goals is the driving force of my commitment to creative media buying. I welcome the opportunity to chat about your business, where you plan to go, and how I can assist you in getting there.

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Marketing During #COVID-19, learning through Historical lessons during economic uncertainty. As brands are considering the ways to use marketing during this unprecedented time, either as a way to drive viewers to their websites or build and maintain prolonged awareness, there is historical evidence of the value of staying on-air during economic downturns #linkinbio to read the full article🧐

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