Laura Bove – Media Buying Specialist

Synergy in Action: Google Performance Max and People-Based Marketing, the Future of Media Buying

by Laura Bove
in Digital Media Lead Generation Media Buying
posted July 10, 2023

Google Performance Max is revolutionizing the media buying landscape with its cutting-edge combination of automation, data-driven insights, and advanced machine learning algorithms. By seamlessly integrating with People-Based Display/Video, Google Performance Max opens up a world of opportunities for advertisers to create hyper-targeted campaigns, enhance...

by Laura Bove
in Media Buying
posted May 8, 2023

Higher education institutions are continuously looking for innovative ways to attract and engage prospective students. In-game advertising and contextual targeting have emerged as popular tactics that offer customized campaigns to cater to the interests and behaviors of the target audience. These technologies enable marketers...

The Quantum Leap in Higher Education Marketing, Innovations are on the Horizon

by Laura Bove
in Digital Media
posted May 1, 2023

Marketing professionals, are you ready to take your advertising campaigns to the next level? The principles of quantum mechanics have enabled the development of advanced tools such as quantum sensors and computing, which offer faster data processing, precise targeting, and personalized ad campaigns. By...

Advanced Marketing Technologies in Higher Education 2023 Series…

by Laura Bove
in Digital Media Lead Generation Media Buying
posted February 8, 2023

The use of Artificial Intelligence (AI) and Machine Learning in higher education marketing has proven to be highly effective. By analyzing vast amounts of data on individual students, AI enables the creation of personalized marketing campaigns, resulting in higher conversion rates. Automating repetitive tasks,...

OTT Advertising: Key Trends for 2023

by Laura Bove
in Digital Media Lead Generation Media Buying
posted January 12, 2023

In the world of advertising, OTT (over-the-top) refers to the delivery of television content over the internet without the need for a cable or satellite subscription. As we look ahead to 2023, there are several key trends that we can expect to see in...

Experiential Marketing: Turn Ordinary Interactions into Exceptional Experiences

by Laura Bove
in Luxury Sector Marketing Media Buying The Luxury Lifestyle Magazine
posted December 30, 2022

Business Expansion: Leveraging Tailored Marketing Tactics for Growth and Profitability Objectives…

by Laura Bove
in Broadcast Media Digital Media Lead Generation Media Buying Out of Home
posted December 22, 2022

Companies seeking to expand their business may find that tailored marketing tactics are crucial for achieving their goals. Market research, customer segmentation, target marketing, branding, ‘marketing mix methods’ (product, price, promotion, and place), and SWOT analysis can help ensure that limited resources are directed...

“Stand Out from the Crowd: How to Create a Distinctive School Identity with Experiential Marketing”

by Laura Bove
in Digital Media Lead Generation Out of Home Print Media
posted December 12, 2022

Incorporating experiential marketing into media strategies for higher education brands is crucial for connecting with prospective students by offering meaningful experiences that communicate a sense of community, security, and dedication to student success. This connection can lead to improved enrollment and completion rates. It's...

Media Tactics to Reach Qualified Prospects

by Laura Bove
in Digital Media
posted December 11, 2022

Making a plan to reach your target audience is crucial once you’ve identified your audience. In this article, we’ll review tactics for focusing on qualified prospects and increasing lead generation for your media goals. Implementing countdown timers in your ads to create urgency and...