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Laura Bove

Media Buying Specialist at DCW Media

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Marketing During #COVID-19, learning through HISTORICAL LESSONS

July 24, 2020 Laura Bove

In marketing as in life, certainty is a scarcity, especially in today’s world. As marketers and people, if we can provide just a bit of level-headed thinking and stability, we will find that we will have a community following and cheering us on when the skies clear. And clear they will.

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PENN Museum Case Study

June 19, 2020 Laura Bove

A MONUMENTAL MOMENT. What happens when a 133-year old institution, renowned for ground-breaking research and stellar international collections, decides to literally dust itself off?

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Client Watch: NSPC Brain & Spine Surgery

March 6, 2020 Laura Bove

NSPC Brain & Spine Surgery 1Q2020. media campaign objective was to drive patient awareness for local availability of state of the art neurosurgical medical care.

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Journey Analytics Provides Real-Time, Behavior-Based Analytics

March 3, 2020 Laura Bove

Creating a connected customer journey across all touch points and channels begins with collecting information that allows us to outline the story of the consumers

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ABOUT ME

I am a media professional with experience in traditional, digital media and brand strategy. Research, planning, and building recommendations that meet client goals is the driving force of my commitment to creative media buying. I welcome the opportunity to chat about your business, where you plan to go, and how I can assist you in getting there.

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Marketing During #COVID-19, learning through Historical lessons during economic uncertainty. As brands are considering the ways to use marketing during this unprecedented time, either as a way to drive viewers to their websites or build and maintain prolonged awareness, there is historical evidence of the value of staying on-air during economic downturns #linkinbio to read the full article🧐

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