Photo of Laura BoveThis platform offers a broad range of valuable resources that cover the latest trends and proven strategies for leveraging media buying to engage your target audience effectively. You can also delve into detailed case studies of successful media buying campaigns that serve as great examples and inspiration for your own marketing initiatives. Additionally, I will also be sharing the latest news and developments in the luxury industry, to keep you informed and ahead of the curve in this exciting and ever-evolving field. Whether you’re new to media buying or a seasoned professional, my blog aims to be a valuable resource for you. Thanks for visiting!

I am a seasoned professional in the advertising industry, recognized as a leader in the media buying field, with formidable expertise. Over the course of my 30 year career, I have held high-level executive positions and created successful, multi-channel media campaigns for clients across various sectors, including higher education, healthcare, finance, and premium travel. Additionally, I have vast experience in the luxury sector, having worked with notable brands such as Ademar’s Piquet, Chopard, Harry Winston and more during my tenure in the jewelry and watch industry. I combine traditional and digital marketing methods to maximize conversions while minimizing costs, leveraging new technologies, data analysis, and insights.

Apart from my skills in media buying, I provide mentorship and guidance on staying ahead of industry trends and have a deep understanding of how new technologies can ensure the success of campaigns across all mediums.

With an eye for detail and understanding of ever-changing consumer trends, I help organizations reach their budget and ROI goals with a flexible yet precise outlook.

I have been with DCW Media for a number of years, being a family business the firm is home. DCW has built the most complete forward thinking integrated media buying agency of its kind; the largest privately owned in the United States. I am a media professional with experience in traditional, digital media and brand strategy. Research, planning, and building recommendations that meet client goals, is the driving force of my commitment to creative media buying. I welcome the opportunity to chat about your business, where you plan to go, and how I can assist you in getting there.

 

Media buying is not about being everywhere, it’s about being where it matters.

Anonymous

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat.

Sun Tzu

The goal of marketing is to have a deep understanding of the audience, such that the solution provided aligns with their needs and sells itself.

LB