Incorporating experiential marketing into media strategies for higher education brands is crucial. Despite colleges and universities having utilized EM for some time, tactics have grown more advanced and impactful, connecting with prospective students by offering meaningful experiences. By providing these experiences, institutions can communicate a sense of community, security, and dedication to student success. This connection can lead to improved enrollment and completion rates.
When developing an effective experiential marketing strategy, it is essential to carefully plan how to engage with prospective students and leave a lasting impression. Additionally, it is beneficial to consider the types of experiences that are most appealing to potential students and how these experiences can align with the institution’s specific goals.
Establishing a clear and distinctive school identity is key to the success of experiential marketing efforts. Many universities and colleges create immersive experiences that showcase their core values and beliefs, giving students a deeper understanding of the institution’s history, vision, and mission.
Some tactics to consider include: -Campus events: Planning large-scale events on campus can bring together students and the surrounding community while promoting the school. -Promotional giveaways: Offering branded merchandise such as t-shirts and water bottles can generate buzz and increase visibility for the school. -Virtual tours: Utilizing technology to offer virtual tours or interactive campus experiences can give prospective students a sense of what it’s like to attend the institution. -Community marketing: Utilizing the school’s position within a dedicated and passionate community can set it apart from rivals. -Social media: Utilizing platforms such as Facebook, Twitter, and Instagram can expand reach and showcase events and experiences. -Virtual open houses: Utilizing video technology to offer virtual events can provide prospective students with an inside look at the school in the event of limitations on in-person events.