DCW’s client ‘Citibank Offshore’ ran a robust international print campaign in 2019. The specific publications chosen for the multi purpose campaign all had high distribution targeting with dual demo’s: C-Suite wealth managers and high net worth readers. We were tasked with promoting recruitment, new business and branding. The strategy used was a rotation of single and double spreads fanned out through all the publications allowing for the negotiation of added value; which came in the form of interviews with the head of Citibank Offshore department. The native content revolved around each publications issues with a focus on Asset Management, Financial Advisors and Private Bankers.