Project Overview: To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales.
Our Approach: DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C. tourists with an interest in visiting museums. The comprehensive advertising strategy included:
- Outdoor Bus Shelters
- Select Newspapers & Magazines
- Search Engine Marketing
- Programmatic Display
- Mobile Advertising
- Facebook Advertising
- Twitter Advertising
Results: 20% Average Decrease in eCPA / 13% Average CTR on Display