Case Study: National Museum of Women in the Arts

Project Overview: To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales.

Our Approach: DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C. tourists with an interest in visiting museums. The comprehensive advertising strategy included:

  • Outdoor Bus Shelters
  • Select Newspapers & Magazines
  • Search Engine Marketing
  • Programmatic Display
  • Mobile Advertising
  • Facebook Advertising
  • Twitter Advertising

Results: 20% Average Decrease in eCPA / 13% Average CTR on Display